4Site safety posters from Longbow provide a powerful method of reminding construction site operatives of the main risks to their health and how to avoid them – nearest the time and place that they encounter the hazards!

The safety checklists from the HSE’s Health And Safety In Construction identify the hazards related to each phase of construction work, such as excavations or scaffolding and it is these checklists that provide the framework for each 4Site poster.

Longbow have harnessed the creative skills of one of Europe’s leading cartoon illustrators to draw attention to the dangers associated with each of these aspects of construction work. with the complete set of 12 posters covering most of the common hazards that the HSE identified on typical construction sites.

Why Are Cartoons Such An Effective Way To Communicate Safety Information?

Although accidents are no laughing matter humorous illustration probably offers the most effective medium for influencing construction workers to adopt safe working practices.

In safety education, as in all other areas of education, dull and boring presentation is highly inefficient! In contrast, information presented in a visually interesting and entertaining format can break through communication barriers and change attitudes to learning. In other words, cartoon illustration can help to make the worker’s learning experience more interesting and enjoyable so the lessons are far more likely to be absorbed than with the worthy but dull presentation of safety information so often found in the construction industry.

Also, far from trivialising accidents, cartoon illustration offers the most non-distressing yet powerful way to graphically remind workers of the risks face on site and of the devastating consequences they will suffer if they have an accident. And it is this awareness of their vulnerability - the fear factor - that provides the all-important motivation for workers to learn and implement safe working practices.

Another advantage of cartoon illustration over other presentation mediums is it’s unmatched ability, through simplification and the exaggeration of scale and expressions to really focus attention on a particular issue.

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